COMPREHENSIVE DIGITAL STRATEGY

iOS/Android App


New students at any university tend to have an issue with information overload. They are in an unfamiliar place and surrounded by thousands of new people – finding the correct building for their first class can be a challenge. Olivet wanted to fix this by implementing a comprehensive digital strategy using social media and a smartphone app. Students can stay up-to-date on all campus events, find buildings and their hours, see fitness class schedules, and even directly contact the presidents of every campus club.

312,000

Yearly Geofilter Impressions

16,500

Uses of #lifeatolivet

200,000

Yearly Organic Engagements

101,000

Yearly App Uses

UNIQUE CREATIVE

Custom Snapchat Filters


The average person sees about 5,000 branded messages every day. In order to break through the clutter, we design and implement unique creative that stands out and grabs attention. From eye-catching Snapchat geofilters to unique branded Instagram content, we are constantly innovating – keeping Life at Olivet on phone screens as long as possible.

Integrated campus marketing

Life at Olivet



Life at Olivet began as a student-led project in 2010 and has continued evolving ever since. The mission of this integrated campaign is predominately student retention; however, it has proven to be greatly beneficial to prospective students, parents, and alumni. The Life at Olivet brand focuses on putting students first and ensuring they always have the resources they need to make the most of their college experience.